David Kelley of IDEO Discusses Design at TED
Recorded in February of 2002, David Kelley, founder of IDEO, presented a session at TED concerning some of the products his company had been designing from Prada's high-tech dressing rooms to a remote controlled submarine called Spyfish. Though becoming a more widely practiced approach, in large part due to the influences of a handful of companies such as IDEO, Kelley emphasized the increasingly important pattern of applying a human-centered approach to design and how designers were beginning to incorporate personalities and behaviors into the design process.
"Something has happened in the last 18 years since Richard started TED... for us, we've kind of like climbed Maslow's Hierarchy a little bit. We're now focused more and more on human-centered design as an approach to design. That really involves designing personality and behaviors into products and I think you're beginning to see that -- it's making our job more enjoyable."
