Sacrifice
The reason Bush's talk of "sacrifice" (in regards to sending more GIs to Iraq to "win" there) will ring hollow is because sacrifice only makes sense, from a national standpoint, when it is shared sacrifice. WWII was an example of shared sacrifice. Americans were encouraged to buy war bonds. Women went to work (not a "sacrifice" by today's standards, but 60 years ago...). Industry supported the war machine. Iraq, by comparison, is not about shared sacrifice. The US military is the only one sacrificing anything for America. You don't see warmongers lining up to enlist in the military. And industry? Well, through contracting without oversight they've actually profited from the war effort in Iraq. No shared sacrifice at all. Keith Olberman has it right. This is human sacrifice.